If Keurig does make this machine read only "Keurig Brewed" K-cups, then kiss goodbye over 150+ new selections from other companies. There are other machines that will hit the market that will brew any K-cup, portion pack from any manufacturer. So if Keurig does this, the retailer's across America will be highly upset with the return rate of their own private labels in single serve that no longer work in the very machines they will sell.
MORE Portion packs than Keurig.com! - Choose from over 300 K-cups/Portion Packs. Green Mountain, Martinsons, Brown Gold, Higgins & Burke, Marley Coffee, Second Cup, Brooklyn Beans, Red Rose Tea, Caza Trail, San Francisco, Community Coffee & More.